marketing services focus on much more than just
bottom line results. We know from decades
of experience that building a business also includes
defining a lifestyle in which your business will
Most organizations have separate marketing, sales
and customer service departments, but to truly
maximize a company's efforts these departments
must be closely intertwined. Potentially, each
group has a tremendous, long-lasting impact on
prospects and customers. First impressions are
powerful. To ensure that your business' impact
and image remain positive, it's imperative that
the marketing, sales and service departments function
Essential to this undertaking is streamlined communications
(internal and external) and a centralized pool of
resources that customers can rely on. The good news
is that user adoption of the Web and e-commerce has
rapidly accelerated the convergence of these functions.
Now Web 2.0, 3.0 and Social Media have made the
messages and access to information nearly ubiquitous.
Monitoring and managing this amorphous cloud of talk
and images has become one of the great challenges
facing business in the years ahead.